Here is my partner blog

http://sammahshariffleytona2media.blogspot.co.uk/

Evaluation question 4

http://www.slideshare.net/famzifahmi/how-did-you-use-media-technologies-in-the-44992393

Evaluation question 3

Evaluation question 2

Written version 

Q2 )Our 3 products work together well as a media package since all the media products in a way share similar components but however we have some few differences as we tried to subvert forms and conventions of our media product. The film magazine review and the film have similar elements whereas the film poster is totally different from the film magazine review.

One of the ways 3 of our media product share similar component is the bright tone and background used in all of the media products. For instance our film was filmed in the daylight, the film magazine review has bright white page for the background and the film poster has high bright light. The fonts and colour scheme are similar in our print product for film poster I have used aerial and I bold it to make it stand out in the background. For the film magazine review Sammah has used same font but she left it without bolding it in order to create simple font effect. Therefore we have reinforced some forms and conventions for film magazine review and film poster in terms of fonts both print products both which allow the audience to identify the genres differences (comedy & drama).  The images used are 2 different set of image with different costume colour but with same costume design. For e.g. in the film we see precious wearing maroon jumper and black skirt , the use of same colour costumes are same in the film magazine review and in the video but for the film poster we see Precious wearing but with a  dark blue colour. This is because the day when we did our photo shoots that same maroon jumper was in wash and we only had that day to do our photo shoot so hence we told precious to wear dark colour jumper to create a dark connotation of the image. Yet we have kept the hairstyle same in order to match with the film magazine review.

The film review also helps to create the drama genre of suspense and this is through the image we used: the still shot used in the film review gives cues to the audience about the turning point and twist in the story but like the film poster we have hidden the comedy genre but used the font colour to represent the comedy element. Medium shots have been used for the images used in the film magazine review and the film poster. Therefore altogether the images combine well to work together as a media package since the film poster connotes a dark sinister tone whereas the film poster ironically shows the bright side of Precious life but the journalism text talks about something else. So the combination of these products will entice the excitement of the audience to watch the film because the film magazine review portrays the comedy genre using bright white background, black and red font colour scheme ( black and red are usually used in combination of drama and comedy films). While the film poster portrays both comedy genre through the use of text colour and font and the image representation serious nervous facial expression expresses the drama genre. As a result we have challenged forms and conventions by not using the same colour scheme and image in the film poster and film magazine review but this is due to build a more tension and entice the audience into the watching the film since it will definitely question the audience about the differences in both print products. More importantly we want to leave the comedy genre as a surprise for the audience since even though our film genre is comedy and drama genre, our main focus was the moral part and so we mainly used the drama suspense element to attract and fascinate the audience to watch our film.

The housestyle for the film poster and film review is in journalistic language but for the film review we left an exclamation mark to create an intrigue mood for the audience. Likewise for the poster I have tried create the same effect by writing it in a different way, both texts link and talk luck but in a different. This makes it more thought-provoking about why the texts are different and what do they mean? This will help to invite and engage our audience to read the film magazine review.

For the film poster we don’t have any prop to signify the iconography but the iconic objects was mainly demonstrated in the film review where the first main images shows Precious holding the envelope which also an iconic object in our film since as at first it’s a magic charm but then it turns inauspicious for her. Yet we could also argue that the iconography is the character within her life, because in the film we see her donating the money to a charity but then in the story we forget that unfortunate bad luck charm is Precious herself and the envelope came as a double trouble unlucky ominous  object for her. She tried to repent it by donating it to charity but it still didn’t work out! So the envelope came as lucky charm for her but bad luck will never leave her.  Our iconography idea links to Roland Barthes action codes: the character facial expression in the film poster gives information of precious being a bad luck charm and this is supported by the tagline “nothing ever happens like you image it will” it almost indicates the fortunate ( yellow colour) and unfortunate luck of being ‘finders keepers’( navy blue).  For the film poster and film magazine since I have used similar medium shot it also links with the idea of iconography since it helps to create the bad luck that’s associated with her which is the envelope in the film magazine review and the dark colour costume which she wore representing her bad luck charm.

Overall our media texts operate well for advertising and promotional artifact this is because each media product is unique in presenting to the target audience in a different and intuitive way. The film poster promotes the film through the combination of drama and comedy genre and the film magazine portrays it through drama genre. The film poster is distinctive in its way and so does the film review but altogether they work together well to identify the genre for the audience and the work out the hint. Plus different colour palettes /schemes being used, different layouts, but similar font style to keep the consistency and combination of both different genres for all of the media products.

If we were to extend our media package we can follow contemporary examples such as having a trailer, film poster in the billboard etc. The first way we would do it is doing cross media promotion by having a fan page, social networking sites such a twitter, instragram and Facebook (As these 3 social networking sites are still famous in terms of famous social network sites,). This would allow our audience to be up to date with our film news, premier, new clips and having competitions to encourage and gain more audience views about the film. We would post the film poster in tube stations due its heavy crowd, bus stop billboards, newspapers, YouTube, instragram and tumbler: all these will help us to sell our media package since we will be able to engage more audience and thus relating to real life package. Trailers will be posted in Instragram, YouTube first and Facebook. This will help us to attract young audience as well. The film magazine review would be sold in heat, empire, variety and sight and sound ( International magazine) and best short film of the week website ( the website is popular for its short films displays) magazine as they are the most popular magazines in terms of attracting audiences from 15+ onwards.

For the real life package comparison I have used similar codes and conventions from the film poster such as using reviews from certain magazines or having the actress name with the film main title. I have reinforced the codes and conventions for the film poster as I want the film poster to look professional and elegant. For the film magazine review we didn’t use much forms and conventions however some of the magazine has inspired us to do the opposite of the codes and conventions such as rather than using different colour for the pull quotes we used black and it’s above the main texts. Only the tagline colour is different from the main title. But this poster has inspired us a lot as we tried to implemented some codes & conventions from it and therefore we have tried to keep the film magazine simple yet elegant with its simplicity. So our print products package does relates to real life packages but we have subverted forms & conventions in order to make it distinctive and different since our film is a combination of drama and comedy genre nevertheless with a beautiful moral message the end. 

Evaluation question 1