Here is my partner blog

http://sammahshariffleytona2media.blogspot.co.uk/

Evaluation question 4

http://www.slideshare.net/famzifahmi/how-did-you-use-media-technologies-in-the-44992393

Evaluation question 3

Evaluation question 2

Written version 

Q2 )Our 3 products work together well as a media package since all the media products in a way share similar components but however we have some few differences as we tried to subvert forms and conventions of our media product. The film magazine review and the film have similar elements whereas the film poster is totally different from the film magazine review.

One of the ways 3 of our media product share similar component is the bright tone and background used in all of the media products. For instance our film was filmed in the daylight, the film magazine review has bright white page for the background and the film poster has high bright light. The fonts and colour scheme are similar in our print product for film poster I have used aerial and I bold it to make it stand out in the background. For the film magazine review Sammah has used same font but she left it without bolding it in order to create simple font effect. Therefore we have reinforced some forms and conventions for film magazine review and film poster in terms of fonts both print products both which allow the audience to identify the genres differences (comedy & drama).  The images used are 2 different set of image with different costume colour but with same costume design. For e.g. in the film we see precious wearing maroon jumper and black skirt , the use of same colour costumes are same in the film magazine review and in the video but for the film poster we see Precious wearing but with a  dark blue colour. This is because the day when we did our photo shoots that same maroon jumper was in wash and we only had that day to do our photo shoot so hence we told precious to wear dark colour jumper to create a dark connotation of the image. Yet we have kept the hairstyle same in order to match with the film magazine review.

The film review also helps to create the drama genre of suspense and this is through the image we used: the still shot used in the film review gives cues to the audience about the turning point and twist in the story but like the film poster we have hidden the comedy genre but used the font colour to represent the comedy element. Medium shots have been used for the images used in the film magazine review and the film poster. Therefore altogether the images combine well to work together as a media package since the film poster connotes a dark sinister tone whereas the film poster ironically shows the bright side of Precious life but the journalism text talks about something else. So the combination of these products will entice the excitement of the audience to watch the film because the film magazine review portrays the comedy genre using bright white background, black and red font colour scheme ( black and red are usually used in combination of drama and comedy films). While the film poster portrays both comedy genre through the use of text colour and font and the image representation serious nervous facial expression expresses the drama genre. As a result we have challenged forms and conventions by not using the same colour scheme and image in the film poster and film magazine review but this is due to build a more tension and entice the audience into the watching the film since it will definitely question the audience about the differences in both print products. More importantly we want to leave the comedy genre as a surprise for the audience since even though our film genre is comedy and drama genre, our main focus was the moral part and so we mainly used the drama suspense element to attract and fascinate the audience to watch our film.

The housestyle for the film poster and film review is in journalistic language but for the film review we left an exclamation mark to create an intrigue mood for the audience. Likewise for the poster I have tried create the same effect by writing it in a different way, both texts link and talk luck but in a different. This makes it more thought-provoking about why the texts are different and what do they mean? This will help to invite and engage our audience to read the film magazine review.

For the film poster we don’t have any prop to signify the iconography but the iconic objects was mainly demonstrated in the film review where the first main images shows Precious holding the envelope which also an iconic object in our film since as at first it’s a magic charm but then it turns inauspicious for her. Yet we could also argue that the iconography is the character within her life, because in the film we see her donating the money to a charity but then in the story we forget that unfortunate bad luck charm is Precious herself and the envelope came as a double trouble unlucky ominous  object for her. She tried to repent it by donating it to charity but it still didn’t work out! So the envelope came as lucky charm for her but bad luck will never leave her.  Our iconography idea links to Roland Barthes action codes: the character facial expression in the film poster gives information of precious being a bad luck charm and this is supported by the tagline “nothing ever happens like you image it will” it almost indicates the fortunate ( yellow colour) and unfortunate luck of being ‘finders keepers’( navy blue).  For the film poster and film magazine since I have used similar medium shot it also links with the idea of iconography since it helps to create the bad luck that’s associated with her which is the envelope in the film magazine review and the dark colour costume which she wore representing her bad luck charm.

Overall our media texts operate well for advertising and promotional artifact this is because each media product is unique in presenting to the target audience in a different and intuitive way. The film poster promotes the film through the combination of drama and comedy genre and the film magazine portrays it through drama genre. The film poster is distinctive in its way and so does the film review but altogether they work together well to identify the genre for the audience and the work out the hint. Plus different colour palettes /schemes being used, different layouts, but similar font style to keep the consistency and combination of both different genres for all of the media products.

If we were to extend our media package we can follow contemporary examples such as having a trailer, film poster in the billboard etc. The first way we would do it is doing cross media promotion by having a fan page, social networking sites such a twitter, instragram and Facebook (As these 3 social networking sites are still famous in terms of famous social network sites,). This would allow our audience to be up to date with our film news, premier, new clips and having competitions to encourage and gain more audience views about the film. We would post the film poster in tube stations due its heavy crowd, bus stop billboards, newspapers, YouTube, instragram and tumbler: all these will help us to sell our media package since we will be able to engage more audience and thus relating to real life package. Trailers will be posted in Instragram, YouTube first and Facebook. This will help us to attract young audience as well. The film magazine review would be sold in heat, empire, variety and sight and sound ( International magazine) and best short film of the week website ( the website is popular for its short films displays) magazine as they are the most popular magazines in terms of attracting audiences from 15+ onwards.

For the real life package comparison I have used similar codes and conventions from the film poster such as using reviews from certain magazines or having the actress name with the film main title. I have reinforced the codes and conventions for the film poster as I want the film poster to look professional and elegant. For the film magazine review we didn’t use much forms and conventions however some of the magazine has inspired us to do the opposite of the codes and conventions such as rather than using different colour for the pull quotes we used black and it’s above the main texts. Only the tagline colour is different from the main title. But this poster has inspired us a lot as we tried to implemented some codes & conventions from it and therefore we have tried to keep the film magazine simple yet elegant with its simplicity. So our print products package does relates to real life packages but we have subverted forms & conventions in order to make it distinctive and different since our film is a combination of drama and comedy genre nevertheless with a beautiful moral message the end. 

Evaluation question 1

Print audience feedback

Film poster 

















Film magazine review 

Print product audience feedback

FINDERS KEEPERS FINAL POSTER

FINDERS KEEPERS FILM MAGAZINE REVIEW

 The film magazine review layout  has been completed by sammah and the journalism is being done by both of us

Poster work final day

My mentor didn't like my other idea because it destroyed the beauty of the image. Therefore she told us to try with different background colour. In this image I have tried to add the effect of shadow in my poster in order to remove the blurriness of the white background 

However none of the colours worked so I ended up using the same background of the image.

After removing the small texts, I thought writing reviews could help cover the empty at the background.

 After adding the reviews I played around with all the texts size, font type and how much brightness there should be etc.

This is how my final poster will look. 

Reply for copy right music

One of the music producer has replied me and is happy with us for using his music.

Requesting permission for music to avoid copyright claims

I have contracted the owner of this music soundtrack. But however as there's is no email address I coudn't email them so I wrote on their youtube channel. I'm shortly waiting for their reply. 

Requesting permission for music to avoid copyright claims

For our short film we have used 2 different music soundtrack. The owner for the first music soundtrack we used is called comedy music for film:this music was composed by Adrian Ellis. I have contracted him in his website but if I don't get a response by next month then I will email him. I'm will be waiting for the response shortly.

second day poster work

After removing the designs from the tee-shirt. I have tried to use white colour for all the texts but unfortunately white doesn't suit with all the texts. It could fit into for the main font (title) and for the tagline.

For the tagline I have dried sky blue in order to give more different look and make it stand out because as she's not a famous person , audience will mainly look at the font and the tagline. 

I tried to use light dark pink to see how it looks. With using this colour is that it makes it easy for me to read separately than font and the font is more visible. But this colour doesn't really match with the genre of the film since the film is combination of drama and comedy genre.

 At the end after trying out all the bright colours. The only colour that made it look more attractive and creative is yellow colour. The reason I have used yellow is because it's often considered the brightest and most energizing of the warm colour. It's associated with happiness and sunshine. Plus Yellow highlights danger in q quite unique way rather than black and red.

Yellow in my film poster I believe has given a new different fresh look. This is because yellow connotes danger but happiness at the same time. Thus it suits well to the genre of our film with comedy and drama. Comedy: its a bright sensation uplifting colour. Drama- its a colour which makes you think why is this girl upset /why she's not smiling since yellow brings shines into someone face. It therefore attracks the audience because firstly it indicates danger in happy and sarcastic way . As well as it this bright yellow colour welcomes the audience into the character of precious. As f the yellow could suggests that precious life isn't balanced out ; the font directly links to her facial expression.

 When I first asked my peers how is my poster looking. They mainly said "it looks fine' but they mainly  stated that the background is really empty and there should be something in the background. It will make the poster look less empty.  So in order to see how can I improve it, I tried to use the image of the envelope which didn't work. Then I tried writing small texts "finders keepers" in the background to see how it looks. After writing out all the texts , I joined up all the texts together.  When I finished it my peers really liked my poster and most argued that it's a really unique and distinctive poster.

film poster work =changes to the designs

 For my film poster my mentor stated that to make the background more plane so that the title would be more visible and it will have better chance to stand out

Therefore I have decided to remove the carton shape of heart and the baby boy picture in order to make my film poster more effective and eye -catching. 

To do this I have used clone stamp tool: clone stamp tool  has helped to colour over the the shapes in the jumper. I have decided to use this tool because it  removes the unnecessary part that you don't need. 

I have used clone stamp as  I tried to change the contrast of the image to see how much brightness there should be in order to brighten up the font more. But it turned to be too white so then the brightness and the contrast stayed the same.

 For the type of colour to use I have preferred the  white colour because it stands out throughout the background. And white is quite effective colour  and therefore I believe by using white it will easy in terms of appealing to audience attention. 

Film poster final pictures

As we shooted 50 pictures it was difficult for me to choose which image to use for our final film poster. These are 3 pictures which I have decided to use

Film poster final layout

Film poster font design

This is how I want the main title of our film poster to look like. I couldn't do it in photoshop but I chose  in paint software to design the font as it made it easier for me to draw the circles the way I wanted.

Update of print product work

Film poster Layout will be posted by Saturday
 2015

Film magazine :journalism -11th January 2015

Final outlook of film  poster is on Monday 12th 
2015

Film magazine review outlook by 12th Monday 2015

Film poster : photoshop continuity

For the film poster main title , I wanted the title to be surrounded by circle . The title is highlighted by the circle to show its importance. Its by circle because I want to portray the feeling that there's no way out from this issue: finders keepers.When you take/find something of someone you are now responsible for to keep it safe but for precious it was the opposite.And in our film for precious there's no way out to come out from the danger at the end. 

Update of our print product work

For today's lesson I have helped sammah on deciding the the layout of the film magazine review as both of us were confused with our different ideas for the layout so we decided to stick to our initial ideas: we took few codes and conventions from each of our ideas.
I have started working on photoshop for film poster. But however I'm struggling to choose which image to use as we took for e.g one shot more than once in order to create the perfect picture.
But both of us have made a start on our work and we will finish our work by tuesday.

As you can see sammah has already started working on where should be the pull quotes, main title, headline,images.

 This is the overall layout of our film magazin review

Photoshop work 1:first day at editing and adding effects on on pictures